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1936 CAMEL CIGARETTE JACQUES FRENCH RESTAURANT CHICAGO AUTO RACING INDY AD 29615 DATE OF THIS ** ORIGINAL ** ILLUSTRATED COVER: 1936SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS: CAFE CHICAGO MRS HAL LEE WELDING ARC DAN RAFFERTY MASTER WELDER KELLY PETILLO INDIANAPOLIS 500 SPEEDWAY WINNER RACE CAR AUTO COSTLIER TOBACCO Camel is an American brand of cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company in the United States and by Japan Tobacco outside the U.S. Most current Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Winston-Salem, North Carolina, the city where R. J. Reynolds was founded, is nicknamed “Camel City” because of the brand’s popularity. Marketing Graphic design The photograph used for the Camel design was taken on September 29, 1913, by Andrew Jackson Farrell, a Winston-Salem based photographer. Farrell and Mr. R. C. Haberkern of the Reynolds Tobacco Company went to the Barnum & Bailey Circus to photograph a camel and a dromedary to use in the design for a “brand of Turkish Cigarettes which we [Reynolds Tobacco] are about to put on the market.” “The label’s background of temples, minarets, an oasis, and pyramids was much like it is today, but the camel in the foreground was a pathetic, one-humped beast with short, pointed ears, two-pronged hoofs and a drooping neck. Is this a camel? the Reynolds people asked each other. Consulting the “Encyclopedia Britannica”, they learned that a one-humped dromedary could indeed be called a camel, although no one was too pleased with the creature’s looks. Luckily, Barnum & Bailey came to town. Monday, September 29, 1913, Roy C. Haberkern, Reynolds’ young secretary, went to investigate. With a photographer (Andrew Jackson Farrell), he visited the circus menagerie and found not only a dromedary, but a two-humped camel as well. When the animal’s boss refused permission to photograph them, Haberkern pointed out that Reynolds had always closed offices and factories for the circus, a practice that could easily be discontinued. The trainer relented, but demanded a written release from the company. Haberkern raced back to the closed office building, climbed through a window, wrote the agreement, and signed Reynolds’ name to it. Back at the fairgrounds the circus man conceded and brought out the two animals. The camel posed willingly, but Old Joe, the dromedary, wouldn’t hold still. The trainer gave him a slap on the nose. Old Joe raised his tail, threw back his ears and closed his eyes as the shutter snapped. From that photograph an improved label was designed and Old Joe became the most famous dromedary in the world.” The Reynolds company commissioned Fred Otto Kleesattel in 1913 to draw the original artwork. The signature scene on most Camel cigarette packs shows a single dromedary, the smallest of the three species of camel, standing on desert sand, with pyramids and palm trees in the background. The back features bazaars and mosques. On European and some other non-U.S. versions, the desert motifs have been replaced by health warnings. On others, Kleesattel included “Manneken Pis”, a historical figure of Brussels. Known as “Fritz”, Kleesattel was a highly sought after graphic designer living in Louisville, Kentucky. He was hired through his company, Klee Ad Art, to design the packaging for the new Camel cigarettes’ line. Klee Ad Art was also integral in devising designs for Four Roses Distillery, Heaven Hill Distilleries, and many other now immediately recognizable U.S. brands. While serving in the U.S. Army during World War I, Kleesattel worked as a camouflage artist, disguising buildings, vehicles, and other potential targets by making them blend with their surroundings. Ad campaigns In an apparent attempt to counter Lucky Strike’s popular “It’s Toasted” campaign, Camel went in the opposite direction by boasting that Camel was a “fresh” cigarette “never parched or toasted.” In 1936, Camel used the slogan “For digestion’s sake – smoke Camels.” The ads ran from 1936 to 1939. In 1951, over a decade after the ad campaign ended, the FTC issued a cease-and-desist order prohibiting R. J. Reynolds Tobacco Company (RJR) from claiming that Camels aided digestion in any respect. In 1946, Camel advertised their cigarettes as being the favorite choice among doctors “from every branch of medicine”, making smokers believe it was safe to smoke them. The slogan “More doctors smoke Camels than any other cigarette” became the mainstay of Camel advertising until 1952. Ads featuring the slogan were seen in a range of media, including medical journals such as the Journal of the American Medical Association, television commercials, popular radio programs such as Abbott and Costello and magazines such as Life and Time.[The slogan was claimed to be based on surveys by “three leading independent research organizations”; however, these surveys were conducted by R. J. Reynolds’s advertising agency, the William Esty Company, and included free cigarettes for the doctors who were interviewed. In late 1987, RJR created “Joe Camel” as a brand mascot. In 1991, the American Medical Association published a report stating that 5- and 6-year-olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny, or even Barbie.[This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid-20s target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children. ILLUSTRATOR/ARTIST: ADVERT SIZE: SEE RULER SIDES IN PHOTO FOR DIMENSIONS ( ALL DIMENSIONS IN INCHES) **For multiple purchases please wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You. At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. Our AD’s and COVER’S are ORIGINAL and 100% guaranteed — (we code all our items to insure authenticity) —- we stand behind this.IF YOU WISH TO PURCHASE A RE-MASTERED COPY PLEASE SEE “MODERN POSTERS” IN OUR STORE. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past. PLEASE LOOK AT OUR PHOTO CLOSELY AS IT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD…..NOT STOCK IMAGES **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. SOMETIMES THE PAGES HAVE BEEN TRIMMED.. PLEASE NOTE THE ACTUAL SIZE OF SELLING AD IN THE ATTACHED PHOTO IMAGE… WHAT YOU SEE IS WHAT YOU GET… We ship via United States Postal Service. We have a 4 day handling time not including weekends or holidays but normally we have all orders processed, packed and shipped within 48 hrs. A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item: **Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer’s responsibility. Please check with your country’s customs office to determine what these additional costs will be prior to bidding/buying on items. These charges are normally collected by the shipping company or when you pick the item up, this is not an additional shipping charge. We are not responsible for shipping times to international buyer’s. Your country’s customs may hold the package for a month or more. **We pride ourselves on quality products, great service, accurate gradations and fast shipping.** BRANCHWATER BOOKS YOUR AD WILL BE SHIPPED ROLLED IN A PROTECTIVE PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.29615 Powered by SixBit’s eCommerce Solution
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